Our Story

Nic & Lo began with two friends, a shared idea, and a whole lot of dreaming.

Chelsea and I started this business together during a season of life when creating something of our own felt exciting, a little scary, and incredibly meaningful. What started as an idea between friends became something I could pour my creativity into - a place where permanent jewelry, hats, accessories, and the things I genuinely love could all come together. 

But somewhere along the way, Nic & Lo became about much more than what I sell. 

I'm a mom of four, and so much of what drives me comes back to them. I want my kids to grow up watching their mom dream big, work hard, start over when she has to, trust God through the uncertain seasons, and keep building anyway.

I want them to know that life doesn't always unfold the way you planned - and that doesn't mean the story is over.

For me, this business is part of that story.

Every late night, every pop-up, every piece of jewelry welded, every hat made, every order packed and every new idea scribbled down somewhere is another little piece of something I hope lasts far beyond me. Because ultimately, Nic & Lo is about legacy.

It's about creating something beautiful today while building something meaningful for tomorrow. It's about showing my four kids that they can create a life they're proud of, that there is beauty in beginning again, and that some of the best things we build start with nothing more than faith and the courage to try.

I'm incredibly grateful Chelsea was there at the beginning of this story, and I'm grateful for every person who has supported Nic & Lo as it    continues to grow and evolve. When you shop small, book an appointment, visit us at a pop-up, or simply tell someone about Nic & Lo, you're supporting more than a business. 

You're becoming a small part of the legacy I'm building for my four favorite people. 

And that means more to me than you know.

--Rachael